Stock guide
Alphabet is the parent of Google Search, YouTube, Android, and Google Cloud, and a leader in applied AI.
Company profile
Alphabet is the parent of Google and operates search, advertising, YouTube, the Android and Chrome platforms, and the Google Cloud business, plus experimental ventures. The vast majority of its revenue comes from advertising across Search and YouTube, with Google Cloud a fast-growing secondary segment.
The bull case
Investors bullish on Alphabet point to its dominant position in search and digital advertising, YouTube's scale in online video, the rising contribution from Google Cloud, and its research depth in artificial intelligence.
Key risks
Alphabet faces antitrust litigation targeting its search and advertising businesses, the threat that AI-driven search could disrupt its core ad model, and heavy spending on unprofitable long-term bets.
What moves the priceThe share price tends to move on advertising revenue trends, Google Cloud growth and profitability, and developments in regulatory cases and AI competition.
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Fund with USDC
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Find GOOG
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Place your order
Buy from as little as $1 with a market or limit order. Your GOOG token is backed 1:1 by a real share held at a regulated issuer.
Hold, trade, or redeem
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