Stock guide
Nike is the world's largest sportswear company, built on its namesake footwear and apparel brand plus Jordan and Converse.
Company profile
Nike designs, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands. It makes money through wholesale distribution to retailers and through its own direct-to-consumer stores and digital platforms, with much of its manufacturing outsourced to third parties.
The bull case
Supporters of Nike highlight its dominant global brand, its shift toward higher-margin direct-to-consumer sales, deep marketing reach, and its innovation in product and athlete partnerships.
Key risks
Nike is exposed to shifting fashion trends, inventory and discounting pressure, supply-chain and manufacturing concentration, currency swings, and competition from established and emerging athletic brands.
What moves the priceThe stock often reacts to revenue growth, gross margins, inventory levels, direct-to-consumer trends, and regional performance, especially in China and North America.
Step by step
Create a wallet
GM Markets is non-custodial, so you connect a self-custody wallet and keep your own keys. There is no lengthy brokerage onboarding.
Fund with USDC
Add USDC to your wallet. GM Markets settles trades in stablecoins, so this becomes your buying power.
Find NKE
Search for Nike, Inc. (NKE) in the GM Markets terminal to see the live order book and chart.
Place your order
Buy from as little as $1 with a market or limit order. Your NKE token is backed 1:1 by a real share held at a regulated issuer.
Hold, trade, or redeem
Your position settles on-chain and is yours. Sell any time, or hold for exposure to NKE.
Availability
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