Stock guide
Peloton sells connected fitness hardware and subscriptions to at-home workouts.
Company profile
Peloton Interactive sells connected fitness equipment such as stationary bikes and treadmills and offers subscription-based fitness classes streamed to those devices and to mobile apps. It earns revenue from hardware sales and, increasingly, from recurring connected-fitness and app subscriptions.
The bull case
Investors bullish on Peloton emphasize its loyal subscriber base, the recurring nature of its subscription revenue, and management efforts to reduce costs and return the business to sustainable operations.
Key risks
Peloton has faced weakening hardware demand after its pandemic-era surge, competition from cheaper alternatives, a history of losses, and challenges in retaining subscribers.
What moves the priceThe share price tends to react to subscriber and hardware sales trends, subscription retention, cost-cutting progress, and broader consumer discretionary spending.
Step by step
Create a wallet
GM Markets is non-custodial, so you connect a self-custody wallet and keep your own keys. There is no lengthy brokerage onboarding.
Fund with USDC
Add USDC to your wallet. GM Markets settles trades in stablecoins, so this becomes your buying power.
Find PTON
Search for Peloton Interactive, Inc. (PTON) in the GM Markets terminal to see the live order book and chart.
Place your order
Buy from as little as $1 with a market or limit order. Your PTON token is backed 1:1 by a real share held at a regulated issuer.
Hold, trade, or redeem
Your position settles on-chain and is yours. Sell any time, or hold for exposure to PTON.
Availability
Available to investors across 86 countries. Pick yours for a full step-by-step guide with local funding and currency notes.
Europe
Asia
Africa
Funding
FAQ
Keep exploring
Trading involves risk, including possible loss of principal. The value of tokenized assets and perpetual positions can fall as well as rise, and past performance is not indicative of future results. Perpetual futures are leveraged products and may not be suitable for every user.
GM Markets does not offer its product or services to users in the United States, or in any other restricted jurisdiction.
GM Markets does not provide financial, investment, tax, or legal advice. All investments carry risk including the loss of principal. Past performance does not guarantee future returns.
